The future of marketing is dominated by the use of Artificial Intelligence (AI). A recent Forbes article lists the four top uses of AI in marketing. These include customer targeting/personas, campaign monitoring, and chatbots. But how will AI improve the lives of marketing professionals? Let’s look at a few examples. Here are some ways AI can improve marketing. These examples are not limited to technology. For example, AI in marketing can be used to automate ad creation.
In recent years, ethical concerns about AI-enabled practices have increased, particularly concerning threats to privacy. Taking a European perspective, the GDPR (General Data Protection Regulation) emphasizes the importance of data privacy protection, while the lack of such laws in China highlights a gap between the two continents. The GDPR highlights the importance of ethics in AI, as well as the wide heterogeneity of regulation in the two regions.
AI has a role in healthcare. In a recent study, researchers reported that video content is the most-viewed media on Facebook. AI can analyse data on social media platforms to create engaging content. For example, AI can analyze video content and use that information to determine what types of content will appeal to different demographics. This means that a business that sells clothes may choose to feature videos that are relevant to those who buy them. Similarly, marketers can use AI to create content for their Facebook page that appeals to people of different cultures.
AI can also help content marketers plan their content strategies. AI can help marketers create content faster and more efficiently based on data and gut instinct. While AI is generally associated with written content, it is showing promise in audio content as well. AI solutions can provide content suggestions in seconds, without requiring human input. These insights allow marketers to focus on content that is most relevant and interesting for their audience. Once AI is trained to predict trends, AI tools can help create relevant content in less time.
Facial recognition uses A.I. that can ask questions about a specific object, such as its size, shape, color, orientation, and motion. The results are then analyzed to create an overall ranking. An alert will be sent if this value exceeds a certain threshold. The facial recognition programs are self-learning and have the ability to recognize human and vehicle behaviors in a wide variety of settings. In a security scenario, for example, a person can be spotted in glare, rain, or other conditions.
The concept of empathy is based on the psychological premise that other living things have thoughts, emotions, and self-reflective decision-making capabilities. Empathy requires the ability to understand the feelings and thoughts of other living things and to act appropriately in response to them. To develop this capability, an artificial intelligence must understand the concept of consciousness and replicate it. The future of artificial intelligence is bright, as long as we continue to work hard at it.