You may have heard of the buzzword “artificial intelligence” in the marketing world. But what exactly is it and how does it benefit marketers? This article outlines four of the most important applications of AI in marketing. The first two are obvious, but how do they translate into real-world marketing applications? And which one should you be trying right now? Let’s take a look at video ads to see what this powerful technology can do for your business.
The concept of an inanimate object with intelligence dates back to ancient times. The Greek god Hephaestus was depicted in myths for forging robot-like servants. And Egyptian engineers created statues of gods that were animated by priests. As the concept of AI developed over the centuries, thinkers formulated new algorithms and used the logic of their times to describe how they work. The result was the development of general knowledge representation, machine learning, and robotics.
Then researchers designed an algorithm that encodes similar concepts into the same vector. For example, a video clip about pigs could be assigned to one of 1,000 vectors. To do image classification, a machine-learning model must encode the data in a variety of formats. The researcher used a video-audio dataset with audio captions. Despite the large dataset, the model could only identify pigs if it had a specific video clip and audio caption.
Creating content using AI is a great way to automate certain tasks. Using a social-media automation tool can automate content creation. AI can create content quickly and scale based on data and gut instinct. Usually, AI content creation refers to written content, but it is also showing promise with audio content. Users prompt the AI to create content within seconds. And once it’s finished, it can be shared with anyone in the world.
The E-Commerce industry is already experiencing some of these effects. Credit card fraud has become a significant problem in the E-Commerce sector. Artificial Intelligence can detect fake reviews and reduce the risk of credit card fraud. As the most human-driven industry, education is one of the biggest beneficiaries of AI. With its ability to improve faculty productivity and focus on students, AI can help make educational systems more efficient and effective. So far, AI in education is only beginning to see the light of day.
AI can help educators automate non-educational tasks. With AI, educators can automate the process of creating personalized messages for students, tackling back-office tasks, and handling routine issues such as parent interactions. And since the algorithms are now becoming so powerful, they are beginning to dominate the direction and content of new media. The possibilities are endless. This technology is already affecting all aspects of human production. So how will it impact education?
In the simplest form, AI uses algorithms to simulate human intelligence. Its algorithms study large amounts of labeled training data and analyze these for patterns. Then, it uses those patterns to predict future states. It also learns from millions of examples. While no programming language is synonymous with AI, a few popular languages are used to implement AI. In particular, Python and R are two of the most popular programming languages for AI. Its algorithms make AI systems capable of learning new skills and interpreting vast amounts of data.