We hear a lot about Artificial Intelligence these days, but what is it and what does it mean? The answer may surprise you. While it powers voice assistants, real-time navigation, recommendation engines, and email clients, AI isn’t intended to replace humans. Instead, it’s a powerful tool that improves its accuracy over time. It can even become smarter without the human touch, unlocking a world of potential performance.

AI technologies may not only improve consumer experiences but also improve the lives of individuals in underdeveloped countries. The emergence of such platforms will improve access to health care and agricultural prices in these countries. The country-level lens focuses on the impact of AI on these diverse aspects of society. It’s important to remember that AI may be both a global unifier and global divider. If the benefit to poor countries doesn’t reach them, the benefits of AI will not be felt by those nations.

AI also can be used to create better content. For example, Facebook has more than 100 million users that watch videos every day. AI analytics can interpret video content and extract metadata. Using this data, AI can identify key moments and highlights. These insights help marketers create more engaging content. By analyzing content in real time, AI can help brands create more relevant and high-quality content. AI tools also help social networks tailor content to users’ interests.

The use of AI technology is causing ethical concerns. The use of artificial intelligence for personal data and privacy concerns has been increasing. GDPR, the European data privacy law, contrasts sharply with China’s lack of regulation. These contrasts highlight the ethical issues surrounding AI, and the uneven regulation of AI across countries. However, the potential for harm from AI technology should not be underestimated. It’s important to remember that AI is only one of the many technologies available to us.

For instance, AI-powered chatbots can be used for marketing. Video ads can also be automated. Using AI to automate these tasks can improve the speed and efficiency of your marketing campaign. As an added bonus, AI-powered marketing tools can be used to gain powerful insights into your target audience. Key insights are actionable faster and allow you to pivot during a campaign to make adjustments. That means better marketing results. So, how can you use AI to create better ads?

AI is already used by many businesses, but its adoption in marketing is still far from widespread. Some companies are taking advantage of AI-driven technologies, such as TikTok, but more companies should follow suit. Keeping up with new technologies is essential if you want to stay relevant and remain ahead of the competition. For example, video marketing is the future of digital marketing, so incorporating AI into video ads will be a step in the right direction.

Automated analysis may not be the cause of data breaches, but the risk is still present. The data needed to make AI algorithms work is vast and complex. The Equifax data breach exposed personal data of nearly 150 million consumers. Even though automated analysis isn’t the actual cause, it increases the risk of data breaches and increases costs for companies. Therefore, this technology needs to be monitored carefully. You can’t expect it to prevent them from occurring.