In today’s increasingly algorithmic world, it is not enough to have machines that do the work of a human. AI has the potential to create an experience that is personalized and relevant to the user. Using massive amounts of data collected in real time, AI can analyze past search history, social media content, and more. This technology can be used to make marketing more effective and targeted, while also freeing up journalists’ time. To understand the power of AI, here are some examples of its applications in the marketing world.
The concept of an intelligent machine has been around since ancient times. In Greek mythology, the god Hephaestus forge robot-like servants. In Egypt, engineers crafted statues of gods to be animated by priests. AI research began with the development of human-like computers, but the concept of artificial general intelligence had not yet become a reality until the 1980s. This was followed by a second AI winter, which lasted until the mid-1990s.
AI can be used in the production of high-quality video content. YouTube, for example, uses AI to recommend videos for viewers based on their preferences. This algorithm is responsible for seventy percent of video watch time for its 2 billion users. However, the same video may not be successful in another country or channel. With rapid advances in natural language processing, new services can automate translation and localisation of video content. Creating high-quality video content with AI is a key step towards making video content more relevant and appealing to viewers.
AI helps marketers automate repetitive tasks and boost their creativity. For example, AI can generate copy and post ideas by analyzing social media data. And once created, AI can also analyze the content and optimize it for maximum impact. These applications are just a few of the many uses of AI in marketing. AI is changing the way we work. It is transforming everything from sales to journalism to marketing. So what are you waiting for? Start using artificial intelligence in marketing today!
While AI can automate many tasks, the ability to reason is still a significant barrier. In fact, a Gallup survey revealed that 73% of Americans believe AI will eliminate more jobs than it will create. Despite these concerns, some occupations are more suited for automation than others. For example, a tollbooth operator or a cashier would be more likely to be automated than a factory worker. Even troubleshooting self-checkout machines could be automated.
Video is an excellent example of AI in action. AI is capable of adding metadata to videos and making them easier to understand. NLP technology allows AI to automatically add closed captions to thousands of tweet videos. Video has also opened up new opportunities for AI, because videos contain rich data that can make AI generated insights more valuable. This technology has been used in video production for several years and is poised to take over the world of video content. Its impact on video production is enormous and will continue to grow in the years to come.