aditya birla solar life insurance coverage launches coverage issuance service on whatsapp

Aditya Birla Solar Life Insurance coverage (ABSLI), the life insurance coverage subsidiary of Aditya Birla Capital Restricted (ABCL), has introduced the launch of India’s first immediate coverage issuance service on WhatsApp. ABSLI has partnered with Gupshup, a number one conversational engagement platform, Meta-owned WhatsApp, world’s hottest communication channel and Karza Applied sciences, one of many largest information analytics, automation and decisioning answer supplier to FIs to launch this service for insurance coverage candidates.

Kamlesh Rao, MD & CEO of Aditya Birla Solar Life Insurance coverage mentioned, “At this time the shopper is more and more turning into digital and is accessible on platforms like WhatsApp therefore it was crucial for us to be the place our clients are. Additional, offering an end-to-end journey of life insurance coverage merchandise on WhatsApp would make the insurance coverage shopping for course of considerably easy, safe and seamless. It definitely would assist in direction of growing the insurance coverage penetration among the many know-how savvy era.”

ABSLI is India’s first life insurance coverage firm to supply an end-to-end journey (on-boarding to issuance) of life insurance coverage merchandise on WhatsApp. Gupshup’s conversational engagement options together with Karza APIs fulfil KYC, and allow providers akin to quote era, premium cost, and underwriting, solely on WhatsApp on a real-time foundation. It additionally consists of functionalities akin to cell quantity validation, and face and title match as an in-built safety characteristic eliminating the opportunity of any fraud throughout the journey. At current this service is obtainable to ABSLI’s present clients.

Ravi Sundararajan, COO at Gupshup says, “In a quickly rising financial system like India, the place smartphone adoption has been huge, monetary providers suppliers should meet their clients wherever they’re. We’re thrilled to assist ABSLI launch its first-of-its-kind end-to-end insurance coverage utility and issuance journey on WhatsApp, permitting Indians to entry the monetary providers they want, with a personalized effect.”

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